On the occasion of IMM 2020, through a special set up within Cologne flagship store, Kartell presents A.I., the first chair made of 100% recycled material. A.I. is made with a 100% recycled thermoplastic technopolymer obtained from pure scrap ma-terial that has been set aside and is not contaminated by other materials. The choice is dictated by the possibility, made available only now by technology, to use scrap material that guarantees the aesthetic quality and structural requirements of the product, reducing the emissions necessary for its production. Thanks to the collaboration between Kartell, Philippe Starck and Autodesk, a leading American company in the production of 3D engineering and entertainment software, a next-generation chair made of 100% recycled material has been created, designed by combining human and artificial intelligence. The added value of A.I. lies in the fact that it is the first design chair conceived by Artificial Intelli-gence in response to input received from the designer (Philippe Starck) and the know-how of the company (Kartell). Specifically, creative thinking, company know-how and artificial intelligence have merged to develop a chair model based on an algorithm that respects the original brief of the designer and the company - a comfortable chair with the structural strength and solidity re-quired while upholding one of Kartell’s main values: to be an injection-moulded industrial product of outstanding aesthetic quality.