The new Kartell Flagship Store in Shanghai opens in November, during the Salone del Mobile.Milano Shanghai, strengthening the brand's positioning in China. The Grand Opening is scheduled for Thursday 22 November at 6:30 pm, and will be attended by Kartell CEO Claudio Luti and Yazhen furniture brand founder Mr Gao Wei. The space is an exclusive showcase of the Kartell world and philosophy, offering a unique shopping experience. The Flagship store is designed to show the concept of the products and their infinite variations. The space is divided into different settings that evoke and inspire all the complexity and richness of Kartell furniture solutions, presenting both the latest new products and the best sellers now icons of contemporary design. An area of the store will be reserved for brand icons, which will take centre stage in a display layout on special pedestals, creating an art gallery effect. "The opening of this store confirms our significant interest in the Chinese market", states Claudio Luti, Kartell CEO. "The Chinese market offers major opportunities, and at the same time presents us with new challenges. For some time, Kartell has been strengthening its distribution network in the country with a strategy increasingly focused on the single-brand retail formula, dedicated to a new audience that appreciates the most contemporary and innovative design proposals". Moreover, on 25th November the new Shenzen Kartell’s flagship store will open, enlarging brand’s distribution within Chinese market.