Kartell has opened a new Flagship Store in Via Nassa, Lugano, right in the heart of the Swiss city’s famous shopping district. The characteristic porticoes of this famous street, home to many top fashion and jewellery brands, also adorn the front of Kartell’s new, two-floor premises. The new store is designed to emphasise the concepts behind the products on display to illustrate their infinite variations. The display area covers 140 square metres and is cleverly laid out to give Kartell’s latest ideas an elegant and sophisticated impact. The showroom is based on a new philosophy that focuses greater attention not just on individual products but on the almost infinite range of variations possible. Kartell classics are mixed with the latest additions, and display settings embody the spirit of Kartell’s new, expanded catalogue to perfection. Not just a matter of looks, this revolutionary approach to product presentation offers an exciting new shopping experience that goes to the heart of the Kartell lifestyle and allows customers to enjoy the emotions of every product and the true soul of Kartell.