Kartell is continuing to work on the strengthening of its retail network in the Far East, moving its Flagship Store in Seoul to a brand-new location. The relocation has made it possible to create a new concept in terms of layout, in keeping with the evolution of the company’s stores. This revolution extends beyond pure aesthetics to offer a whole new shopping experience in the heart of Kartell Lifestyle. The new store joins Kartell’s extensive international retail network, which comprises 150 flagship stores, 850 Kartell spaces and 1,500 clients all over the world. The new location in Eonju-ro is in the Gangnam area, one of the city’s most important fashion and design districts, the throbbing heart of creativity, which is home to the most famous international luxury brands.