On the occasion of Maison & Objet 2020, Kartell presents its industrial manifesto Kartell loves the planet exhibiting three families of eco-friendly products within its flagship store in Paris. Kartell loves the planet is the industrial manifesto with which Kartell intends to emphasise its commitment to sustainability and environmental friendliness. Passion for excellence, which has guided Kartell’s every move from the outset, has led the company to focus on environmental responsibility and good sustainability practices. A.I. is made using 100% recycled material for the first time. The aesthetic quality and structural requirements remain exactly the same and are combined with generative design. Smart Wood is the collection in which Kartell transforms wood into an industrial product and is molded to bring the 3D curvature of the panel to the limit in two directions, horizontally and vertically. Bio is one of the new frontiers of Kartell’s research and has led to the creation of the Componibili made of a completely revolutionary and natural material.