The creativity of the Florentine fashion brand in a book – even beyond fashion Unexpected Pucci is a new publication from Rizzoli New York dedicated to the Florentine fashion house from a completely new point of view, celebrating its interior design projects over the years. Madame World of Emilio Pucci edition, the Kartell armchair designed by Philippe Starck and “clothed” by Pucci with the iconic patterns of the “Cities of the world” project, bears witness to the company’s creativity even beyond the confines of fashion