From 23rd November 2019 until 30th May 2020, the iADC – International Art Design Center in Shenzhen, China, hosts “Kartell Land – Celebrating 70 years of Italian Design History”, an exhibition that recounts the evolution of Kartell, the values underpinning its industrial output and its design through highly immersive installations. The exhibition enjoys the patronage of the Italian Ministry for Foreign Affairs and International Cooperation.

Kartell looks keenly to China, addressing an audience which passionately embraces a brand that is a symbol of excellence made in Italy, a champion of industrial design and development for the past seventy years. China responds with like interest, hosting this monographic show which presents the past and future of the company with an exhibition itinerary, curated by Ferruccio Laviani, spread across two floors of the museum, covering an area of some 1500 m².

With the aid of objects combined with audiovisual and graphic supports, the exhibition looks at specific themes, offering a comprehensive reading of the brand’s entire output through the development of creativity, design, aesthetic taste and materials. A veritable universe that draws visitors into a sort of story hovering between the real world and a dreamlike state, precisely because it is such a unique and colourful world, which is why the decision was taken to call it “Kartell Land”.