Illycaffé Montenapoleone
Illycaffé Montenapoleone
The collaboration between Kartell and illycaffè will also be at the heart of the installation that will animate the illy Flagship store in Via Montenapoleone from 17 to 23 April with an installation in which the theme of nature and sustainability are the protagonists: a rich vegetation will spontaneously spread throughout the store welcoming the Re-Chair chairs to create a perfect cohesion and coexistence between all the elements without contaminating the nature and greenery present. Some vegetation islands will be juxtaposed with green Plexiglas volumes with the recycling symbol and coffee capsules inside to emphasise the chair's production process. A way, also scenographic, to emphasise how two Made in Italy excellences contribute to the sustainability of the planet through the strengthening of circular economy production models. On the occasion of the Salone del Mobile, the restaurant space will be furnished with Antonio Citterio's Re-Chair chairs and the Eleganza armchairs designed by Philippe Starck, with the structure in black and terracotta, made with the same recycling process as the coffee capsules, continuing the partnership started last year.