Kartell’s spectacular new 300 square metre Flagship Store opens in Via dei Pescioni in the heart of Florence, just a stone’s throw from Piazza del Duomo and all the Tuscan capital's most famous monuments. The rooms of a historic Florentine palazzo with its characteristic columns and vaulted ceilings play host to all the latest collections presented at the Salone del Mobile and the products that have shaped the brand’s history. The fleur-de-lis, Florence’s emblem par excellence, will provide the backdrop for the layouts presented in the showcases. Different product concepts with their infinite variations are represented in the large rooms in which the space is divided, showcasing different furnishing solutions, while at the same time all united by Kartell’s constant search for technology and new materials and its ability to evolve and innovate. The opening of Kartell’s new Flagship store in Florence brings the brand to the international public of the city of art with its vast heritage of beauty, which also represents one of Kartell’s keywords together with Design, Innovation, Industrial Production, Quality and Sustainability, the founding principles of the brand.