Kartell continues its ongoing commitment to sustainability with eco-friendly products which are part of the broader project expressed by the industrial manifesto Kartell loves the planet. A.I. is the chair created for the first time ever using recycled material, in which aesthetics and structural requirements remain unaltered, blending seamlessly with generative design. The added value of A.I. lies in the fact that it is the first product family conceived by Artificial Intelligence in response to input received from the designer (Philippe Starck) and the know-how of the company (Kartell). Specifically, creative thinking, company know-how and artificial intelligence have merged to develop a chair model based on an algorithm that respects the original brief of the designer and the company a comfortable product with the structural strength and solidity required while upholding one of Kartell’s main values: to be an injection-moulded industrial product of outstanding aesthetic quality.