K70 PLAY
Milan
June 2021
To coincide with its 70th anniversary, Kartell issued a call for charity inviting creative talents of international fame to freely interpret one of the brand's products through short design proposals. K70PLay, curated by Luca Stoppini, is an online project in support of an important environmental initiative:
Curated by Luca Stoppini, K70PLay is an online project in favor of an important initiative for the environment: the “Building Sustainability through Education” program. Empowering young generation to be leaders of a green revolution” - Francesca Rava Foundation, on the topic of environmental sustainability. K70Play, as part of the “Kartell loves the planet” manifesto, unites talented creatives with the productive capabilities of a company that has always acted as a laboratory for ideas and multidisciplinary, sustainable approaches.