Kartell. Crossing Generation
Milan
April 2018
Milan
April 2018
Kartell has launched Crossing Generation, a long-term project about the brand’s approach that looks at various audiences. The company, which has always worked indirectly on products and independently of the target, chooses to relate with young people and use a language that embraces different forms of artistic expression and communication.
“There are already representatives of the new generations who are design enthusiasts and play an extremely keen and adept part in the world of Kartell: the aim is to encourage this bond and offer interpretive insights says Lorenza Luti, Kartell Marketing and Retail Director. This doesn’t necessarily mean to create specific products: the commitment is rather to offer a dedicated avenue that can bring different generations together. We want to bring out all the energy of new generations, which is completely in keeping with the transformational, smart and dynamic spirit of Kartell.”
“There are already representatives of the new generations who are design enthusiasts and play an extremely keen and adept part in the world of Kartell: the aim is to encourage this bond and offer interpretive insights says Lorenza Luti, Kartell Marketing and Retail Director. This doesn’t necessarily mean to create specific products: the commitment is rather to offer a dedicated avenue that can bring different generations together. We want to bring out all the energy of new generations, which is completely in keeping with the transformational, smart and dynamic spirit of Kartell.”
