
Kartell's Creativity, Design and Technological Innovation are the protagonists of the new Flagship store in Tunis, which opens on May 30, in collaboration with the partner Vogue. A space that tells the story of the brand and its products through special sets dedicated to novelties and bestsellers in a mix of versatility and functionality, classic and contemporary that blends perfectly with the lively spirit and magnificent mix of styles of the Tunisian capital.
Kartell expands its presence in Africa with a space of over 400 square meters, in the Dar fadhal district, an area strongly suited to design due to the presence of prestigious furniture brands. The space represents a new showcase in which to show not only its products, but its ability to know how to evolve by innovating through constant technological research and continuous research on green and new generation materials, simultaneously showing its heritage of beauty which also represents a of the keywords that distinguish Kartell.
On the occasion of the opening there will be special moments and live performances in which Tunisian art and culture blend with a selection of Kartell products that will be "interpreted" and decorated. A photo gallery will also be created in which Kartell's best sellers will be the protagonists of author shots that will have the most recognizable architectures and places in Tunis as an exceptional set.
The Louis Ghost chair will be the “canvas” used by Inkman, the prestigious, internationally known Tunisian artist specializing in contemporary calligraphy who combines the expression of personal feelings, calligraphy and geometric shapes to offer bold compositions on various supports. A combination of Louis Ghost's unique design creativity and Inkman's artistic language in a live performance, to create a special and inimitable work.
The shots by the artist Tayachi Bachir will frame the gallery of images in which the photographer, following his extraordinary visual style, will describe Kartell's most recognizable products with a journey through Tunis and its magnificent mix of different monuments and architectural styles, wide avenues the narrow alleys in which he will place the icons of the brand as protagonists.