Kartell Loves Fiat

Kartell presents itself at the Salone del Mobile with a stand that focuses its communication on a forward-looking vision, projecting itself into the future with perspective and innovation. Within this context, and aligned with Kartell's 2025 key message, a creative laboratory project takes center stage alongside finished products and prototypes. This project stems from the well-established collaboration between Kartell and Fiat. At the heart of the stand is the Grande Panda Kartell, the result of a constant and creative dialogue between Fiat and Kartell, aimed at applying Kartell’s design concepts to a car. The symbolic value of the Grande Panda is extended as an identity vehicle that fully embodies Kartell’s spirit. This ongoing collaboration strengthens a long-standing relationship that dates back to the 1950s, when Kartell designed the legendary ski rack for the first-generation Fiat 500. Over time, the bond evolved with projects like the Fiat 500 Kartell, developed in collaboration with the Centro Stile in 2020. Today, this creative lab continues the legacy with the Fiat Grande Panda Kartell. The new project explores a crossover of ideas and materials between the two sectors. Fiat brings automotive language into the design world, while Kartell elevates design as a core element of the driving experience. The project is characterized by its distinctive design, including a vibrant red livery that conveys energy and passion while asserting Kartell’s visual identity. To create a bold and striking visual effect, the vehicle features contrasting color blocks, with red exteriors and exclusive Tasmania Blue interiors. This color pairing creates a sophisticated pop effect and reflects a meticulous attention to detail. The Kartell logo, symbolizing the “Love” sign, becomes a key decorative element, appearing in strategic positions such as the wheels, rear, and third pillar. Inside, the cabin plays creatively with branding: the ""kk"" monogram, heat-embossed, provides a 3D effect and characterizes all furnishings. These are made from cutting-edge fabrics like pop mélange canvas, adding modernity and style while keeping a warm, cozy environment for passengers. To add a fun and surprising touch, the vehicle hides a special treat for curious and observant guests: Kartell’s iconic lamp is visible on the cluster, enhancing the transparency of materials and adding a distinctive design element to the interior.