Kartell boosts its presence in China with the opening of a new store inside the prestigious Mall The Peninsula in Beijing. Black and white, a timeless pair, an indissoluble contrast, simple, versatile and elegant in all settings. The Kartell store, in collaboration with Domus Tiandi, opens with a layout in these tones inside The Peninsula Arcade in Beijing, the luxury shopping space par excellence surrounded by the seductive mélange of tradition and fashion of Wangfujing Street, one of the Chinese capital’s most famous avenues. The space in front of the shop has been set up as a temporary art gallery, dominated by shades of black and white, as an ideal extension of the store concept, with the aim of offering a completely immersive experience in Kartell's world and lifestyle. Artistic images taken from the kARTell publishing project provide a backdrop for the brand’s most recognisable objects, displayed on special podiums. This is a way of conveying to the visitor the appreciation of the creative work behind each product, in which design becomes a form of artistic expression. The Kartell space represents the symbol of the entire collection, showing the concept of the products and their infinite variations to offer a unique shopping experience. The space is divided into different settings that represent different furnishing solutions, displaying the rich catalogue of Kartell’s proposals that includes continuous research into technology and materials, giving each product a unique added value.