Kartell is inaugurating a new, 120 square metre store in Moscow’s prestigious DOM multi-purpose mall which is already home to some of the leading brands in interior design. The DOM mall is emerging as one of the most prestigious locations in Moscow and is therefore the perfect home for Kartell’s new “power place” for creativity and top- quality, stylish and tasteful design solutions. Kartell’s new store in The DOM features a whole new approach to product display. Industrial décor accompanies a new layout for an impressive assortment of products in which best sellers mix with the latest arrivals and furnished settings express the true spirit of Kartell’s new, extended catalogue. Not just a question of appearance, this revolutionary approach to product presentation offers an exciting new shopping experience that goes to the heart of the Kartell Lifestyle and allows customers to experience the emotions in every product and the true soul of Kartell. With this new opening in Moscow, Kartell is continuing to expand its worldwide distribution network, in which Russia represents a strategic market. Russian consumers, especially the young, have proved particularly appreciative of the style and originality that distinguish all Kartell products.