On the occasion of Milano MuseoCity 2025, Studio Bozzetto and Archivio Bozzetto collaborate with Kartell Museo to create a unique showcase in the flagship store in Milan. The project celebrates the 30th anniversary of Kartell's Bookworm bookcase, designed by Ron Arad, through a special illustration by Bruno Bozzetto. The master of Italian animation reinterprets his iconic character, Mr. Rossi, who enchants the Bookworm bookcase, represented as a sinuous snake. This meeting between Bozzetto's irony and Kartell's design innovation creates an unprecedented fusion of visual language, in a tribute to the power of the sign and narration. On the occasion of the project, a special evening entitled "Kartell meets Bruno Bozzetto" was organized, during which the famous director had the opportunity to retrace his extraordinary career.