On 7 June, Kartell opens the doors of a new flagship store in Marrakesh, a project brought to fruition with the aid of partner Fandary. The store of is over 120 m2 in size and locateci in the M Avenue quarter, a prestigious and modem part of the city that is home to many prestigious luxury brands. More than just another opening, for Kartell, this latest store consolidates the brand's strategy of expansion on the African continent, following the opening of in Tunis last year.

The interior of the new store represents a perfect fusion of creativity, design and technical innovation -three elements that have always characterised Kartell. The new display area transmits the spirit of the brand through a series of special sets dedicateci to the latest products presented at Salone del Mobile, complemented by best-selling favourites embodying a mix of classic and contemporary versatility and functionality. The combination of products on display blends harmoniously with the lively spirit and amazing mix of styles of this Moroccan imperial city.

More than just a showroom for Kartell products, the Marrakesh flagship store is a piace that demonstrates Kartell's ability to evolve and innovate. Through constant technological research and use of the latest generation of green materials, Kartell continues to set new standards in the world of design while preserving its unique heritage of beauty and lifestyle.

Furthermore, the Store presents total living contexts in which sofas appear with armchairs, carpets, side tables and lights as well as tables and chairs. The expansion of the range and the inclusion of whole product families allow Kartell to convey an overall vision and to satisfy a broad market demand. With the introduction of new upholstered furniture, tables and outdoor solutions, Kartell is also demonstrating its ability to evolve and remain at the forefront of innovation and technology.